Zitat
You know what, let me try here.
Sony currently has a 60gig sku priced at $599. They would like to drop the price of the system to $499, but they are also ready (for economic reasons) to get the ball rolling on replacing the hard drive with an 80 gig model. However, if you put the 80 gig model on the shelf at the same price at the 60 gig model, you'll never get rid of the existing 60 gig inventory. So here's what you do:
1) Drop the 60 gig model to the new desired $499 price. This will continue until the channel is sold out of 60 gig models.
2) Introduce the 80 gig model to the market. Package with a game in a limited edition bundle for $599 to make it worth people's while somewhat. At this point, selling out of the 60 gig models is definitely the priority. Once, the 60 gig models are all sold, stop shipping this bundle package and...
3) Introduce the $499 80 gig model standalone. Existing 80 gig bundles still have the value added of the included game (and possibly might see a price drop at this time to clear the inventory).
Voila. The 80 gig is the new model, the price of the PS3 is now $499, and all of this is done without any "unsellable" inventory glutting the channels.
Capiche, folks?
Of course, none of this is saying a $499 console is going to move like gangbusters or anything, but it's going to sell better than a $599 console is, and it's definitely a step in the right direction.
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