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Japanese anime has won worldwide success in part because Japanese media companies were tolerant of the kinds of grassroots activities that American media companies seem so determined to shut down. Much of the risks of entering Western markets and many of the costs of experimentation and promotion were born by dedicated consumers. (...)
Two decades ago, the U.S. market was totally shut to these Japanese imports. Today, the sky is the limit, with many of the most successful children’s series, from Pokemon to Yu-Gi-Oh!, coming directly from Japanese production houses. The shift occurred not through some concerted push by Japanese media companies, but rather in response to the pull of American fans who used every technology at their disposal to expand the community that knew and loved this content.
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