Zitat
Want to be SOME PONY?! We have an immediate need for a results-oriented, creative thinker, and innovative global marketer to support our high-profile mega-brand My Little Pony. In conjunction with the objectives set in the global brand strategy, you will be part of a dynamic "pony powered" team building cohesive and actionable global marketing plans for the brand, leveraging the best thinking from around the world. You will also be responsible for managing the global marketing budget, obtaining, analyzing and reporting global POS to management, and oversee world class execution of all global marketing assets. And much like our core cast of ponies bond together in friendship and have magical adventures together, you will partner with internal and external resources and develop and execute integrated marketing initiatives, including major franchise programs, exclusive retailer programs, global promotions, digital and social media initiatives, entertainment marketing, and public relations. As a key member of our team, you will ensure the brand essence and all expressions of "anything My Little Pony" is consistent across platforms…and become a part of making the My Little Pony brand a pop culture phenomenon!
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