KOTT #18 - Check Out Kirby's Epic ... Uh ...

[Waku]

Fun with Science.

Valve decided to make their own TV commercial for Portal 2. This was because, said marketing VP Doug Lombardi, “We’ve had many creative kick-off meetings with agencies over the years, and you’d be shocked by the treatments that have come back. Copycat treatments. Cliché treatments. Treatments that reveal the agency wasn’t listening in the initial meeting.” So instead Valve opted to make their own advertisment, in an eight week project.

...

They also hired oh, ONLY ONE OF THE GIANTS OF GAME DESIGN.

Oh Valve, you magnificent beast. <3