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Moore criticized the project, calling it "completely shameless", and stated he was not interested in monetary compensation, but rather “What I want is for this not to happen.”[6] Moore elaborated, "What the comics industry has effectively said is, 'Yes, this was the only book that made us briefly special and that was because it wasn't like all the other books.' Watchmen was something that stood on its own and it had the integrity of a literary work. What they've decided now is, 'So, let's change it to a regular comic that can run indefinitely and have spin-offs.' and 'Let's make it as unexceptional as possible.' Like I say, they're doing this because they haven't got any other choices left, evidently."[7]
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