Zitat von Herald Tribune
LONDON: After 500 years, one of Scotland's oldest, proudest and biggest industries is bending a bit. For the Scotch whisky industry, the painful truth is that after centuries of going it alone in a glass - perhaps with a splash of water and maybe a bit of ice - the future has taken on a caramel-colored hue.
These days, the talk of the industry is about appealing to a younger audience, one that - to the chagrin of traditionalists - prefers its whisky awash in Coca-Cola.
"Here people say, 'Oh my god, not with Coca-Cola,'" said Campbell Evans, spokesman for the Scotch Whisky Association in Edinburgh. "But our view is let them drink scotch and Coke rather than brandy and Coke or rum and Coke."
But now executives in the Scotch whisky industry are gritting their teeth and professing broadmindedness.
"We are not trying to be dictatorial," said John Goodwin, chairman of Highland Distillers, whose flagship brand is Famous Grouse. "Mixed with Coca-Cola, it's quite a nice drink, although I cannot say that I would drink it that way."
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